Uber and The Power of An Origin Story

It’s 2008. It’s freezing cold evening in Paris. Two men are trying to get a taxi and can’t.

Frustrated, they think to themselves, “What if we could order a taxi with the click of a button?” They leave Paris, but they’re possessed by this idea.

And that’s how Uber was born.

This story didn’t exactly happen like this.

In reality, the idea for Uber was already formed when the two co-founders met.

But it makes for a great origin story, doesn’t it?

Everyone needs an origin story — a turning point, a trial by fire, a transformation which instantly makes you human and relatable.

An origin story is a shortcode.

Without one, you become forgettable.

Uber’s origin story emphasises their pioneering spirit and aligns with their brand values. Despite multiple scandals, this story helps to ground their brand perception.

Your origin story should do the same.

Which brand origin story is your favourite?